4A’s Conferences (2019 - Present)
We oversaw planning, creative, design, production, and programming for 20+ conferences (in-person, hybrid, and virtual) for trade organization American Association of Advertising Agencies (4A’s) featuring executives from Google, TikTok, Meta, Disney, Amazon, NBCUniversal, CBS, and more including Decisions, StratFest, and Jay Chiat Awards, covering topics such as leadership, management, growth, diversity, inclusion, media, data, and technology.
We led the transformation from in-person to virtual to hybrid during the pandemic, including owning the strategy, budget, tech stack, venues, vendors, speakers, creative design, broadcast graphics, and run-of-show — developing a playbook for future events.
Digitas NewFront (2012-2019)
NewFronts are an annual billion-dollar digital marketplace. In conjunction with Digitas and Think Fink, we developed the programming, run-of-show, script, and managed talent for for the Digitas NewFront from 2012-2019 which featured celebrities such as Meredith Vieira, Rashida Jones, and Andy Cohen, musical performances by Betty Who and Timbaland, and leaders from Twitter, Tumblr, YouTube, New York Times, iHeart, CVS Health, American Express, GE, Taco Bell, and Old Navy.
Highlights include:
Rashida Jones sending her first ever-tweet live on stage with the help of Bravo’s Andy Cohen
Meredith Vieira interviewing the President of CVS after their decision to take cigarettes off the shelves
A reunion of the founders of MTV
Other NewFronts
Digitas was not our only NewFront! In conjunction with Think Fink, we oversaw programming, run-of-show, script, and managed talent for Newfronts from Collective Digital Studio, Studio71, and Federated Media.
MAKERS: Women Who Make America
Red Carpet Premiere at Lincoln Center (2013)
For AOL, we produced and directed the red carpet premiere of PBS series “MAKERS: Women Who Make America” at Lincoln Center, along with directing the strategy for a video platform, social media, and event series.
