Rizzle App
The challenge: create a compelling episodic video series for a new app that leverages the unique tech on the app.
Created in partnership with Rizzle Studios for the Rizzle app, I AM YOU became an instant hit, garnering over over 1 million views and 40,000 followers in just a few weeks. The series was also the recipient of three Indie Series Award nominations, two IAWTV Award nominations, and one IAWTV Award win.
Over a million views on the Rizzle app
Three Indie Series Award nominations
Two IAWTV Award nominations
One IAWTV Award win
“Best Mobile Series” at the Baltimore New Media Festival
Official Selection, Catalyst TV Festival
Brighthouse Financial
The challenge: build a connected digital content strategy across videos, podcast, social media, and articles that leverages thought leaders and resonates with financial planners.
We worked with BBH on a multi-platform branded series targeting financial advisors for their client Brighthouse Financial which included video series, podcast series, and social spots on retirement planning for client.
Sony Music
The challenge: launch Former MTV Chief Judy McGrath’s new digital studio with a super cool vibe that hits the youth generation in the way they receive content.
We worked directly with Former MTV Chief Judy McGrath to strategize the launch of her new digital studio in partnership with Sony Music - Astronauts Wanted. We orchestrated collabs with influencers on Vine and Instagram and developed and executive produced #DAYOFF, a social media twist on Ferris Bueller’s Day Off featuring the three biggest teen social media stars, Cameron Dallas, Nash Grier, and Lauren Giraldo, with them vining in real-time as they took a day off in New York City. Videos were then released on Astronauts Wanted’s new YouTube channel.
The result was pure brand awareness among target teen demo.
3 million+ views on YouTube
Millions of views on Vine across 4 different accounts
2.6 million+ Twitter impressions
20,000+ organic followers on Vine, Twitter, and Instagram
ZERO paid promotion
AOL & PBS
The Challenge: grow a new media brand with a mission-first community.
In partnership with AOL & PBS, we directed the digital content strategy for MAKERS, a multi-platform documentary series featuring iconic women such as Oprah Winfrey, Gloria Steinem, and more, surrounding the broadcast of the Emmy nominated MAKERS: Women Who Make America series on PBS, leading a viral social campaign which became the biggest social activation in AOL history.
#1 trending topic on Twitter
40 million video views on the video platform MAKERS.com
Produced a series of live events and screenings across the US
Produced and directed the red carpet premiere at Lincoln Center
