About Digital Chick

Digital Chick Productions is an award-winning production and content company, specializing in live, digital, and multi-platform content and content experiences which leverage today’s latest tech. Projects have garnered millions of views and social media impressions, a Writers Guild Award, IAWTV Awards, nominations from the Indie Series Awards, critical acclaim from the Los Angeles Times, The Guardian, IndieWire, and other major publications, and named as one of YouTube's Top 10 Made-for-the-Web Shows.

In addition to original programs, we have developed live events and virtual experiences for clients that have included NewFronts, conferences, and award shows such as 4A’s Decisions, StratFest, and Jay Chiat Awards, red carpet events such as MAKERS premiere event at Lincoln Center for PBS & AOL, and the digital companion experience to NBCUniversal’s Upfront from Radio City Music Hall.

Clients have included the American Association of Advertising Agencies (4A’s), Digitas, BBH, NBCUniversal, Sony Music, the Rizzle App, Fullscreen, Studio71, Federated Media, and Astronauts Wanted.

Digital Chick is a signatory of WGAE and SAG-AFTRA.

Founder & CEO

About Daryn

Daryn Strauss is a Writers Guild Award winning writer, producer, and director who has won numerous awards on projects that have spanned digital, social media, live events, and TV and have garnered over 250 million views.

As the Founder & CEO of Digital Chick Productions, she brings nearly 15 years of experience at the intersection of content, experiential, and technology, finding the connection across all touchpoints in the marketing funnel. She has developed, written, or produced large scale events, conferences, NewFronts, Upfronts, awards shows, premieres, video productions, and digital experiences for a variety of clients including NBCUniversal, Sony Music, AOL, and PBS that have won recognition from the Writers Guild Awards, Emmys, IAWTV Awards, Indie Series Awards, and more.

She was nominated for a Writers Guild Award for her pioneering web series Downsized and took home a Writers Guild Award for Weight, her comedy about life after reality TV weight loss. She also served as a writer on the Emmy-winning transmedia series The Lizzie Bennet Diaries.

Most recently, she oversaw production for the American Association of Advertising Agencies’ (4A's) slate of live events and conferences, transforming the program from in-person to virtual to hybrid throughout the pandemic. Prior to that, she served as a producer and/or director of 40+ major national events and conferences, including numerous NewFronts and the digital companion experience to NBCUniversal’s Upfront at Radio City Music Hall where she sat on the NBCU innovation team.

Previously, as Programming Director of the Emmy nominated MAKERS for AOL & PBS, she executed content across multiple platforms including a TV documentary, a first-of-its-kind video platform, screenings and galas across the country, and a red carpet premiere at Lincoln Center. She also strategized and executed a viral social media campaign involving many of the most iconic women in the US which became the most successful content activation in AOL history with 38,000+ tweets over the course of the TV broadcast. She then served as a strategic advisor to Former MTV Chief Judy McGrath as she launched her digital media company Astronauts Wanted, creating and producing #DAYOFF featuring influencers Cameron Dallas, Nash Grier, and Lauren Giraldo.

For more information, visit: https:/www.darynstrauss.com