HOME | ABOUT US | VIDEO SERVICES | LIVE EVENTS | ORIGINALS | PRESS | CONTACT US
Digital Chick Productions
Experts don't need more random content fighting for attention.
You need a media property designed to build lasting relationships.
We develop premium media properties for brands, founders, and thought leaders.
We help you build a binge-worthy brand, the kind people trust, follow, and return to. We combine award-winning storytelling, media strategy and production experience to transform expertise into premium content ecosystems that build trust, authority and long-term audience value.
Our studio specializes in video content, live events, and acclaimed independent streaming projects to help you build a brand that feels lived, human, and unforgettable.
Think Like a Showrunner. Build a Brand People Return To.
Award-winning Content
Media Strategy
Show Development
Thought Leadership
Premium Video Production
Live Experiences
Look at What We Do.
Digital Chick is an award-winning content company, specializing in digital, episodic, and multi-platform content experiences that build relationships, trust, and bring people together.
Digital Chick TV first launched in 2010 as a blog by Writers Guild Award-winning digital pioneer Daryn Strauss to bring attention to the work of women creators in the new world of web series. Since then, Daryn has helped launch media brands from Former MTV Chief Judy McGrath, AOL, and PBS, and also reinvented the educational and live event content experience for the 4As.
Projects have garnered millions of views, a Writers Guild Award, IAWTV Awards, nominations from the Indie Series Awards, critical acclaim from the Los Angeles Times, The Guardian, IndieWire, and more, and named as one of YouTube's Top 10 Made-for-the-Web Shows.
We have also produced NewFronts, podcasts, YouTube videos, and events with founders and executive leaders from Google, Meta, TikTok, and many national and global brands, building content experiences around leadership and knowledge that showcases your unique expertise.
Key Projects & Work
Entertainment: Weight, a Writers Guild Award-winning online comedy starring Emmy winner Martha Byrne, and Downsized, a Writers Guild Award-nominated pioneering web series, also named as one of YouTube’s best made-for-web shows
Corporate & Media Brands: Produced high-profile digital activations and events for major clients like NBCUniversal, PBS, AOL, Sony Music, Digitas, and the American Association of Advertising Agencies (4As) with executives from Google, TikTok, and Meta.
Collabs with Emmy winning The Lizzie Bennet Diaries and Troma Studios.
Thought leadership: founders, creators, and entrepreneurs.
See our work.
We also coach.
Founder & CEO
Daryn Strauss is a Writers Guild Award winning writer, producer, and director with 15 years of experience in production, strategy, and planning on projects that have spanned digital, social media, live events, and TV and have garnered over 250 million views and recognition from the Writers Guild Awards, Emmys, and more.
As the Founder & CEO of Digital Chick Productions, she has strategized, written, or produced multi-platform projects and experiences for a variety of clients, both agency-side and in-house, including NBCUniversal, PBS, Sony Music, AOL, Digitas, BBH New York, and the American Association of Advertising Agencies (4A’s.) Digital Chick was born out of Daryn’s blog celebrating the work of women in web series and has grown to produce digital content, digital experiences, and live events.
She has served as a producer and/or director of 40+ major national events and conferences, including numerous NewFronts, the digital experience for NBCU's Upfront at Radio City Music Hall, and 4A’s national conferences. She served as the programming director for the EMMY nominated MAKERS: Women Who Make America (narrated by Meryl Streep), executing the biggest content activation in AOL & PBS history. As a content creator, she won a Writers Guild Award for Weight, her sharp-witted comedy about the dysfunctional reality of life after reality TV weight loss. She was previously nominated for a Writers Guild Award for her pioneering series about life during the economic crisis Downsized, recognized by Los Angeles Times, IndieWire, and The Guardian as one of the best series on the web.
Daryn comes from a multicultural New Jersey family of latin percussionists and strong women and is known for her passion for celebrating and advancing the work of women who make content. She has spoken at events such as the Baltimore New Media Festival, Urbanworld Film Festival, and on Capitol Hill.
Today Daryn helps founders, brands, and creator-led businesses build premium media brands using the same storytelling principles behind award-winning television and digital series.
What People Are Saying…
“Razor sharp... Great premise.”
“Weighty... painfully funny.”
“The best of the straight-ahead dramas (on the web)”